Web Design Introductory 5th Edition By Campbell – Test Bank
- Contents
- Preface
- Ch 1: The Environment and the Tools
- Introduction
- Objectives
- The Internet and the World Wide Web
- Ways to Access the Internet and the Web
- Types of Websites
- Web Design Tools
- Web Design Roles
- Chapter Review
- Ch 2: Web Publishing Fundamentals
- Introduction
- Objectives
- Advantages of Web Publishing
- Basic Web Design Principles
- Writing for the Web
- Color as Web Design Tool
- Web Publishing Issues
- Chapter Review
- Ch 3: Planning a Successful Website: Part 1
- Introduction
- Objectives
- The Website Development Planning Process
- Step 1: Define the Website’s Purpose and Audience
- Step 2: Determine the Website’s General Content
- Step 3: Select the Website’s Structure
- Chapter Review
- Ch 4: Planning a Successful Website: Part 2
- Introduction
- Objectives
- Page Length, Content Placement, and Usability
- Step 4: Specify the Website’s Navigation System
- Step 5: Design the Look and Feel of the Website
- Step 6: Test, Publish, and Maintain the Website
- Site Plan Checklist
- Chapter Review
- Ch 5: Typography and Images
- Introduction
- Objectives
- Webpage Typography Issues
- Webpage Images
- Image File Formats
- Web-Ready Images
- Chapter Review
- Ch 6: Multimedia and Interactivity Elements
- Introduction
- Objectives
- Multimedia Issues
- Animation
- Audio and Video Elements
- Interactive Elements
- Chapter Review
- Ch 7: Promoting and Maintaining a Website
- Introduction
- Objectives
- Website Testing
- Website Publishing
- Website Promotion
- Website Maintenance and Evaluation
- Chapter Review
- Appendix A: HTML 5
- Introduction
- HTML Syntax
- HTML Tools
- HTML 5
- HTML 5 Tags and Attributes
- Appendix B: Cascading Style Sheets (CSS)
- Introduction
- CSS Benefits
- Style Rule Syntax, Properties, and Values
- Inline Styles, Internal Style Sheets, and External Style Sheets
- Style Sheet Conflicts
- The Evolution of CSS
- Appendix C: Responsive Web Design
- Introduction
- Responsive Web Design Techniques
- Responsive Web Design Tools
- Other Mobile Strategies
- Appendix D: Search Engine Optimization (SEO)
- Introduction
- How Search Engines Work
- SEO Techniques
- SEO Careers
- Index
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